vocabulary: /və(ʊ)ˈkabjʊləri/

1.1 The words used in a particular subject or sphere of activity

1.3 A list of difficult or unfamiliar words with an explanation of their meanings, accompanying a piece of specialist or foreign-language text.

heritage: /ˈhɛrɪtɪdʒ/

1.3 Denoting a traditional brand or product regarded as emblematic of fine craftsmanship

semantics:/sɪˈmantɪks/

1 The branch of linguistics and logic concerned with meaning. The two main areas are logical semantics, concerned with matters such as sense and reference and presupposition and implication, and lexical semantics, concerned with the analysis of word meanings and relations between them

DNA:/diːɛnˈeɪ/

1.1 The fundamental and distinctive characteristics or qualities of someone or something, especially when regarded as unchangeable

vocabulary: /və(ʊ)ˈkabjʊləri/

1.1 The words used in a particular subject or sphere of activity

1.3 A list of difficult or unfamiliar words with an explanation of their meanings, accompanying a piece of specialist or foreign-language text.

heritage: /ˈhɛrɪtɪdʒ/

1.3 Denoting a traditional brand or product regarded as emblematic of fine craftsmanship

semantics:/sɪˈmantɪks/

1 The branch of linguistics and logic concerned with meaning. The two main areas are logical semantics, concerned with matters such as sense and reference and presupposition and implication, and lexical semantics, concerned with the analysis of word meanings and relations between them

DNA:/diːɛnˈeɪ/

1.1 The fundamental and distinctive characteristics or qualities of someone or something, especially when regarded as unchangeable

Approach

True to its Nordic cultural heritage, the L/AUGESEN /ADVISORY focuses on form and function as opposed to surface ornamentation.

The multidimensional strategic approach is not based on individual style preferences, but aims to define a new brand DNA, vision and strategic vocabulary through the design of honest products.

The creative process is not limited to fashion, but can also be applied to different products and industries in need of ‘out of the box’ creative solutions for their strategies.

Today the L/AUGESEN /ADVISORY team has perfected this design methodology to be applied to other brand stories, heritage and collections.

In the creative process, we focus on the origins and semantics of a brand to identify its story and reformulate propose a clear Brand DNA, composing and re-proposing new design language, creative solutions and brand vision.

THE LAUGESEN APPROACH

the Danish-born London-based designer has become known for his uncompromising, conceptual approach to Fashion and distinctively androgynous aesthetic

OYSTER MAGAZINE

THE LAUGESEN APPROACH

the Danish-born London-based designer has become known for his uncompromising, conceptual approach to Fashion and distinctively androgynous aesthetic

OYSTER MAGAZINE

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