True to its Nordic cultural heritage, the L/AUGESEN /ADVISORY focuses on form and function as opposed to surface ornamentation.
The multidimensional strategic approach is not based on individual style preferences, but aims to define a new brand DNA, vision and strategic vocabulary through the design of honest products.
The creative process is not limited to fashion, but can also be applied to different products and industries in need of ‘out of the box’ creative solutions for their strategies.
Today the L/AUGESEN /ADVISORY team has perfected this design methodology to be applied to other brand stories, heritage and collections.
In the creative process, we focus on the origins and semantics of a brand to identify its story and reformulate propose a clear Brand DNA, composing and re-proposing new design language, creative solutions and brand vision.