Story
The analytical-intuitive approach to design and concept development is based on a personal design philosophy named hybrid reconstruction, developed during creative research at Central Saint Martins.
Influenced by the post 9/11 ideological vacuum after the fall of The Twin Towers, his creative research concentrated on the prediction of "what would be in fashion after de-construction" and resulted in a manifest and vision of hybrid designs.
Evolving from a unisex inspired urban collection that epitomised "de-construction" of the 90's, his design vocabulary and signature evolved into a strong statement for 21st century "Conceptual Luxury", concept-lead design thinking with traditional artisan craftsmanship of the Luxury market. The unique design signature resulted in winning the ANDAM FASHION Award and being discovered by Rei Kawabuko to become first London based designer sold in Dover Street Market in London.