GENERIC SEN'S / Harpers & Queen
Development of a "unisex" "contemporary" 2nd line collection named "GENERIC SEN'S by JENS LAUGESEN STUDIO" in collaboration with Japanese distributor The Wall co Ltd and "unisex" concept store Adelaide for the Japanese market. The collection consisted of urban gender-less pieces designed for the younger audience interested in the conceptual design thinking of the Jens Laugesen Studio design team. The collection was sold in Japan and in international key retailers like Shine Hong Kong, The Pineal Eye in London and UK Style in Moscow.